The Dial 

The Dial is a Members Club and high-end spa that offers busy professionals massage and spa services, wellness events, and healthy dining options designed to help disconnect from the demands of modern life and reconnect with themselves.

Services

Brand Strategy
Verbal Identity
Brand Identity
Packaging

dial bags 2x

The TRUFFL

Being constantly connected to work and social media can make us feel overwhelmed. We all crave opportunities to escape the noise of the modern world and rejuvenate our minds, bodies, and souls without needing to leave town on a vacation.

Process

We helped develop the entire concept for The Dial, including its service menu, programming, and offering for the business by conducting focus groups and interviews with target customers. We also researched the movements towards mindfulness, wellness, and holistic medicine as part of an in-depth competitive and market analysis.

dial photo 2x
dial photo 4 2x

Brand Strategy
 

Building on our key customer insight, we developed a brand strategy to position The Dial as an anecdote to modern life that fits neatly into your daily life. The brand personality and messaging were designed to spark a sense of mysticism and wonder that invites members to not simply seek spa services, but also seek inside themselves. 
 

group 82

Brand Identity

The visual concept centers around its geometric logo that symbolises the sun, self expression radiating outward, and a sundial. Typography selections connote a sense of ancient mysticism and order. And collateral materials use natural materials like wood and stone that connect members to nature and authenticity.

dial 3 2x
group 83 2x
dial photo 3 2x
wolfgang hasselmann 1211534 unsplash 2x
karim ghantous 329207 unsplash 2x
dial brandbook 2x
dial letterhead business card 2x
dial memorandum 2x
dial stationery 02 2x
dial menu 2x
dial cosmetics 02 2x
dial magazine 2x
magazine 02 2x
dial envelope 2x
dial business card 2x
dial header image 2x
cosmetics 02 2x
dial cosmetics 04 2x
us letter floating brochure mockup 2x
dial bags 1 2x

TRUFFL has a unique skill at bringing a vision to life. With The Dial they captured an ambiguous concept and deliver a thoughtful strategy and brand identity that is both meaningful and beautiful.  They went above and beyond the scope of work to deliver the best result which is a rare quality.  This is the third company I’ve worked with TRUFFL on and I would not start a new venture without their expertise and talent.

 Jason Larian, Owner

Other work
Hire Us
Contact Us
Services
Select all that apply
Next step
Tentative Budget
Select your budget for the total project
Previous step
Next step
Desired Project Start Date
 
Previous step
Next step
Project Completion
When do you need the project to be completed?
Previous step
Next step
Project Details
Please tell us some more details about your project and goals.
Previous step
Next step
Contact Info
Please share some more details about your project
Previous step
Submit
Thank You!
We appreciate your interest in working with us

Thank you for taking the time to provide more details on your project. We truly appreciate your interest in working with us.


We look forward to reviewing your inquiry and will get back with you as soon as possible!


In the meantime, follow us @TRUFFL and subscribe to our newsletter

The form wasn't submitted. We're sorry for the inconvenience.


Please refresh the page and try again.

Contact Us
Next step
Contact Us
Previous step
Submit
Thank You!
We appreciate your interest in working with us

Thank you for taking the time to provide more details on your project. We truly appreciate your interest in working with us.


We look forward to reviewing your inquiry and will get back with you as soon as possible!


In the meantime, follow us @TRUFFL and subscribe to our newsletter

Los Angeles - 7024 Melrose Ave 201, West Hollywood, CA 90038

New York - 6 St Johns Ln, New York, NY 10013

Our Work
About Us
Contact
Instagram
Careers