The Dial 

The Dial is a Members Club and high-end spa that offers busy professionals massage and spa services, wellness events, and healthy dining options designed to help disconnect from the demands of modern life and reconnect with themselves.

Services

Brand Strategy
Verbal Identity
Brand Identity
Packaging

Branded bags for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency

The TRUFFL

Being constantly connected to work and social media can make us feel overwhelmed. We all crave opportunities to escape the noise of the modern world and rejuvenate our minds, bodies, and souls without needing to leave town on a vacation.

Process

We helped develop the entire concept for The Dial, including its service menu, programming, and offering for the business by conducting focus groups and interviews with target customers. We also researched the movements towards mindfulness, wellness, and holistic medicine as part of an in-depth competitive and market analysis.

Branded print background for The Dial hotel and spa featuring natural materials symbolizing nature and connection, designed by TRUFFL branding agency
Lifestyle photography for The Dial hotel and spa featuring a green leaf and natural materials symbolizing nature and connection, designed by TRUFFL branding agency

Brand Strategy
 

Building on our key customer insight, we developed a brand strategy to position The Dial as an anecdote to modern life that fits neatly into your daily life. The brand personality and messaging were designed to spark a sense of mysticism and wonder that invites members to not simply seek spa services, but also seek inside themselves. 
 

Brand book for The Dial hotel and spa featuring geometric logo that symbolizes the sun, mystic typography selections, and natural materials symbolizing nature and connection, designed by TRUFFL branding agency

Brand Identity

The visual concept centers around its geometric logo that symbolises the sun, self expression radiating outward, and a sundial. Typography selections connote a sense of ancient mysticism and order. And collateral materials use natural materials like wood and stone that connect members to nature and authenticity.

Cream logo lockup for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Branding icon for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Branded photography for the Dial hotel and spa featuring a sand dune and natural materials, symbolizing nature and connection, designed by TRUFFL branding agency
Lifestyle photography for The Dial hotel and spa featuring a close up of a green leaf and natural materials, symbolizing nature and connection, designed by TRUFFL branding agency
Branded photography for the Dial hotel and spa featuring a close up of natural material symbolizing nature and connection, designed by TRUFFL branding agency
Brand book for The Dial hotel and spa featuring geometric logo that symbolizes the sun, mystic typography selections, and natural materials symbolizing nature and connection, designed by TRUFFL branding agency
Business card and letterhead application mockups or The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Stationary application mockup for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Stationary and business card for The Dial hotel and spa featuring geometric logo that symbolizes the sun, mystic typography selections, and natural materials symbolizing nature and connection, designed by TRUFFL branding agency
Branded print materials and menu for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Branded cosmetic product bottle and box for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Match box for The Dial hotel and spa featuring geometric logo that symbolizes the sun, mystic typography selections, and natural materials symbolizing nature and connection, designed by TRUFFL branding agency
Branded magazine cover for The Dial hotel and spa featuring geometric logo that symbolizes the sun, mystic typography selections, and natural materials symbolizing nature and connection, designed by TRUFFL branding agency
Branded envelope for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Close up of branded business cards for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Business card and icon closeup for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Two branded cosmetic products for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Branded cosmetic products for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency
Floating brochure design for The Dial hotel and spa featuring geometric logo that symbolizes the sun, mystic typography selections, and natural materials symbolizing nature and connection, designed by TRUFFL branding agency
Branded bags for The Dial hotel and spa featuring geometric logo that symbolizes the sun, designed by TRUFFL branding agency

TRUFFL has a unique skill at bringing a vision to life. With The Dial they captured an ambiguous concept and deliver a thoughtful strategy and brand identity that is both meaningful and beautiful.  They went above and beyond the scope of work to deliver the best result which is a rare quality.  This is the third company I’ve worked with TRUFFL on and I would not start a new venture without their expertise and talent.

 Jason Larian, Owner

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In the meantime, follow us @TRUFFL and subscribe to our newsletter

Los Angeles - 7024 Melrose Ave 201, West Hollywood, CA 90038

New York - 6 St Johns Ln, New York, NY 10013

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