Catch

With six locations across North America, Catch has transformed the dining industry by combining high end cuisine with a see-and-be-seen party atmosphere. As perhaps the most star-studded restaurant group in the world, Catch regularly serves the likes of Beyonce, Michael Jordan, and the Kardashians. 

Services

Content Production

Graphic Design

Social Media

Photography

Copywriting
 

The TRUFFL

More than simply a restaurant, Catch is an experience that blends fine dining level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu. 

Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency

Process

The TRUFFL team tasted the entire menu at each Catch location, reviewed their existing social media and content, interviewed restaurant ownership, marketing and culinary teams, and dove deep into the competitive landscape.  We aimed to develop content that showcased not only high quality cuisine but also ENERGY, vibrancy, motion, hit music and culture. With the help of top tier motion graphics specialists, photographers, graphic designers and videographers, we developed hundreds of pieces of content for the Catch Restaurant Group.

Location photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency
Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency

Photography

We produced dozens of photoshoots at each Catch location, developing content not only for each menu item, but also tailored to countless different occasions like brunch, summertime, lunch, and different key areas in their Los Angeles and New York restaurants. 

Social media mockup for Catch featuring branded typography, food photography, and a playful layout, designed by TRUFFL branding agency
Social media mockup for Catch featuring branded typography, food photography, and a playful layout, designed by TRUFFL branding agency
Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency

Videos & Ads

Catch’s brand has a strong affinity with music, signature video content showcases menu items in energetic and dynamic pieces set to hip-hop, R&B and pop hits. Featuring polished motion graphics and well-timed edits, each piece is meant to celebrate the unique experience that is dining at Catch.

Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency
Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency
Food photography and social media mockup for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency
Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency
Food photography for Catch restaurant, demonstrating how the restaurant experience blends fine dining-level food, the energy of a nightclub, and Instagram-worthy moments throughout their venues and menu, art direction by TRUFFL branding agency

One of the “most Instagrammed restaurants in the world.”

Vogue Magazine