We were approached by director, Jen Araki, and her actor husband, Dylan Playfair, to develop the brand for their Vancouver-based production company specializing in films, music videos, and documentaries. The team sought an identity that would position the firm as a young and innovative, elite, and artistic collective of filmmakers focused on producing meaningful work. We researched other global production companies, viewed the team’s existing film and documentary work, and underwent extensive meetings with the company principals to uncover their authentic story.