The Local

The Local is a boutique hotel group that provides the best of local culture and hospitality in vibrant and highly-curated settings for travelers who crave a unique and convenient experience.

Services

Brand Strategy

Brand Identity

Illustrations

Verbal Identity

Merchandise & Collateral

truffl the local branding hotel sign

The TRUFFL

The Local is an Airbnb-Hotel Hybrid with a curated collection of hotels that each take on the character of the neighborhoods in which they are located. The brand’s mission can best be summed up by Mark Twain when he said, “Travel is fatal to prejudice.” Because when we are curious, open-minded, and respectful of local cultures, we can connect meaningfully with other people, enrich our lives, and not only travel the world but truly belong everywhere we visit.

truffl the local branding hotel illustration

Process 

We researched a host of boutique hotels, hybrid long term stay-hotel concepts, and Airbnb listings, and interviewed customers about their travel experiences. Our findings uncovered that for many consumers there was a gap in the market for truly authentic local accommodations typically offered by Airbnb with the safety, security, and hospitality of charming boutique hotels. In addition to our brand findings, we determined areas in which The Local, through unique partnerships, technology and content, could offer a transformative and superior experience both inside the hotel and as guests explore each city.

Brand Strategy

The Local’s brand strategy is best captured by the word “inspired.” We developed a brand story that captured the magic of being curious and embracing art, culture, travel and cuisine in order to get out of one’s comfort zone and enjoy experiences that make us feel truly alive.

Brand Identity

The Local’s brand identity blends the charm and sophistication of a classic boutique hotel with dynamic elements updated to take on the unique character of each location. The hotel group’s unique logo and icon systems update to reflect the neighborhood of each system.

truffl the local branding hotel box
truffl the local branding hotel stationary
truffl the local branding hotel magazine
truffl the local branding hotel note

Illustrations

A package of illustrations captures the ethos of The Local and each neighborhood in a personal and delightful way that allows the brand to continue to evolve and grow with each new location.

truffl the local branding hotel wall
truffl the local branding hotel room

Verbal Identity

The Local’s brand voice captured the witty, smart, cheerful and sophisticated persona of a cultured, in-the-know world traveler inviting guests to explore and discover the unique charm of their destination. Our Tagline, “Don’t just travel. Belong” perfectly encapsulates the brand promise of providing guests a passport to a local experience in each of The Local’s properties.

Merchandise & Collateral

We developed an extensive array of brand assets to bring The Local to life across different touchpoints and showcase the dynamism of a brand that updates to reflect the character of every location. These assets included an app to provide insider access to local restaurants and shops, tailored print city guides, fashionable merch and uniforms, signage and advertisements.

truffl the local branding hotel products
truffl the local branding hotel tag
truffl the local branding hotel bag
truffl the local branding hotel tshirt
truffl the local branding hotel shirt
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Thank You!
We appreciate your interest in working with us

Thank you for taking the time to provide more details on your project. We truly appreciate your interest in working with us.


We look forward to reviewing your inquiry and will get back with you as soon as possible!


In the meantime, follow us @TRUFFL and subscribe to our newsletter

Los Angeles - 7024 Melrose Ave 201, West Hollywood, CA 90038

New York - 6 St Johns Ln, New York, NY 10013

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