Christina’s Shoreditch

From morning coffees to evening cocktails, Christina's is an award-winning bar that offers a seamless and memorable experience from dawn to dusk.

Services:

Brand Strategy
Brand Voice
Brand Identity

Print materials mockup for Christina’s Shoreditch, demonstrating how the brand is conceptualized as the home of a fictional traveler named Christina who fills her space with tasteful, handpicked mementos from her voyages around the world, designed by TRUFFL branding agency

Project Overview

Located within the Mondrian Hotel in Shoreditch, London, Christina’s is a character-rich addition to East London that showcases local suppliers and brands with a focus on social impact. Named after the hotel's side street, the brand is conceptualized as the home of a ficitional traveler named Christina who fills her space with tasteful, handpicked mementos from her voyages around the world. 

Book mockup for Christina’s Shoreditch, demonstrating how the brand is conceptualized as the home of a fictional traveler named Christina who fills her space with tasteful, handpicked mementos from her voyages around the world, designed by TRUFFL branding agency
Logo and icon for Christina’s Shoreditch, demonstrating how the brand is conceptualized as the home of a fictional traveler named Christina who fills her space with tasteful, handpicked mementos from her voyages around the world, designed by TRUFFL branding agency
Typography palette for Christina’s Shoreditch, demonstrating how the brand is conceptualized as the home of a fictional traveler named Christina who fills her space with tasteful, handpicked mementos from her voyages around the world, designed by TRUFFL branding agency
Lifestyle photography for Christina’s Shoreditch featuring espresso martini cocktail, art direction by TRUFFL branding agency
Lifestyle photography for Christina’s Shoreditch featuring cocktails and brand icon, designed by TRUFFL branding agency
Bouquet mockup for Christina’s Shoreditch, demonstrating how the brand is conceptualized as the home of a fictional traveler named Christina who fills her space with tasteful, handpicked mementos from her voyages around the world, designed by TRUFFL branding agency
Lifestyle photography for Christina’s Shoreditch featuring cocktails and logo lockup, designed by TRUFFL branding agency