Sweet Nothings

As an early equity partner in Sweet Nothings, TRUFFL has been responsible for all branding, packaging, messaging, and social, creative, and digital strategy. Sweet Nothing's co-founder came to us with an early version of their frozen snack which she first crafted for her newly vegan daughter because she was unsatisfied with the nutritional content of other plant-based snacks on the market. Our team conducted extensive interviews with the company's founders; scoured the competitive landscape across ice cream, energy bar, and smoothie categories alike; helped with consumer tastings; and continues to participate as an integral part of the Sweet Nothings team.

Our key finding wasn't just the "what" behind Sweet Nothings, which is that healthy food can and should taste delicious. Instead, we developed a brand strategy based on the "why" behind the brand. Sweet Nothings stands for the belief that eating healthy and nourishing food is an act of self-care that reverberates throughout our lives and those of our loved ones. This has allowed us to create an impactful brand that isn't just about functional product benefits but also speaks to the brand's worldview about wellness, health, and life.

In creating our new CPG company, we knew that one of the most important decisions we would make would be hiring a branding agency. Truffl is not just an agency to us, they are now part of our team. Raphael in particular has gone above and beyond, time and again to deliver. He took us through discovery exercises, helped us create a mission, and ultimately core identity. He has brought our brand and vision to life beyond our original expectations. We look forward to continuing our work with Truffl and have 100% confidence in our teamwork together with them.

Sweet Nothings

Sweet Nothings makes delicious frozen spoonable smoothies made from only organic fruits, nuts, and seeds. Sweet Nothings created a new category of snacks with the ingredients of a plant-based smoothie, served in the fun and convenient format of ice cream.