Kova is a chic blow dry bar that blends Parisian elegance with California glamour.


Brand Strategy

Verbal Identity

Brand Identity


Web Design

Web Development

Content Production

mask group 2 2x


In a space dominated by DryBar with a highly corporate brand identity, and countless local dry bars, Kova’s uniqueness rests in focusing on a specific and unserved customer. The Kova customer is trendy, sophisticated, stylish, and wellness-minded. She supports brands that fit her modern lifestyle and share her values.

mask group 6 2x


In addition to engaging in customer and client interviews, we researched countless dry bars and salons across California and top markets in the United States as well as numerous French fashion brands to develop a unique brand position and identity.

kova 4 2x

Brand Strategy

Developed by a team of Parisian fashion and beauty experts who saw a landscape of dry bars as overly generic and lacking in character, Kova’s brand strategy was based on blending the style and aesthetic of Parisian fashion with the lifestyle and casual cool of Los Angeles. Instead of positioning Kova as just another salon, we created a full aspirational lifestyle for a jetsetting, stylish, and glamorous where our target customer could feel like she belongs.

kova phrase 2x
brand frame work kova3 2x
group 39 2x

Brand Identity

Kova’s brand identity blends a luxury feel of French fashion with a slight edge inspired by mid-century California. Contemporary, yet sophisticated materials are juxtaposed with a youthful and feminine color palette, typography, graphic elements, and fashion forward lifestyle imagery.

group 31 2x
screen shot 2 2x
louve mockup kitii copy 2x
kova allii 2x
screen shot 5 2x
kova all 2x
screen shot 1 2x
screen shot 2020 03 04 at 5 39 34 pm 2x
3c7a3717 2x
screen shot 3 2x

Web Design & Development

Our custom website features delightful animation, an interactive menu, and prominent lifestyle imagery that presents Kova as an aspirational and glamorous lifestyle destination.

group 40 2x
group 41 2x
group 45 2x
group 46 2x