Humbl

Humbl believes in living a 'Life Well Fed.' This means making it as effortless and satisfying as possible for customers to choose foods that are nourishing for their minds, bodies, and souls. It starts with creating an inviting and optimistic environment to serve familiar comfort foods that just happen to use only plant-based ingredients. Making customers feel even better about their decision to choose plant-based foods, Humbl helps customers make a positive impact by feeding hungry children on their behalf.

Food photography for Humbl featuring an overhead shot of salad, designed by TRUFFL branding agency

We are so grateful to the TRUFFL team for going above and beyond the call of duty in developing our brand identity. They took a very average brand identity and turned it into an A+. More than just a look, they infused the brand with meaning and depth, articulating the true essence of what I had in mind for our company. Aside from a beautiful brand identity, TRUFFL developed the name HUMBL and our tagline "Life Well Fed." At every step of the way, the team was patient, dedicated, creative, and had the absolute highest standard possible. By the end of the branding process, we trusted TRUFFL and Raphael implicitly to make important creative decisions themselves.

Humbl is a plant-based fast-casual restaurant chain, developed by celebrity chef Matthew Kenney. With every meal purchased, Humbl donates a meal to a hungry child.