Construct 

Construct offers full-service real estate solutions, with a speciality in general contracting, by working in close partnership with developers to help bring their visions to life.

Services

Brand Strategy
Verbal Identity
Visual Identity

The TRUFFL

The brand stands for a special idea about how business in the real estate industry should be conducted. Real estate is as much about building long-lasting relationships as it is about constructing buildings.

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Process

We interviewed the founder of Construct, reviewed his portfolio of work, and dove deep into his process for each project in order to identify key insights into what made Construct stand apart in the industry.

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Brand Strategy

Construct’s brand identity was built on the idea that good business is a social construct in which values matter. The brand’s position blends world-class execution and professionalism with a single-minded focus on treating clients like family and maintaining an honorable reputation.

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Brand Identity

Construct’s brand identity features a logotype and icon set that could be used across different touch-points ranging from their website, key marketing materials, and client-facing presentations. We employed a minimalist layout and grid system that allows beautiful photography to take center stage with a treatment style that highlights powerful architectural structures, bright interiors with natural light, and textures found in modern buildings. 

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Raphael and the Truffl team were an invaluable partner in developing our brand from start to finish. In addition to branding, they went above and beyond in helping us refine our company strategy. The process of working with them was informative, educational, exciting, and fun.

Truffl had a sixth sense for deciphering why we were launching our company and what made our approach special and valuable. And they brought these ideas to life across each aspect of our brand identity and messaging.

Their beautiful and thoughtful work has helped us stand apart in an otherwise bland industry. I couldn’t recommend them more highly.

Gabriel Shalom, Company Principal

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Submit
Thank You!
We appreciate your interest in working with us

Thank you for taking the time to provide more details on your project. We truly appreciate your interest in working with us.


We look forward to reviewing your inquiry and will get back with you as soon as possible!


In the meantime, follow us @TRUFFL and subscribe to our newsletter

Los Angeles - 7024 Melrose Ave 201, West Hollywood, CA 90038

New York - 6 St Johns Ln, New York, NY 10013

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