Kova

Kova is a chic blow dry bar that blends Parisian elegance with California glamour.

Services

Brand Strategy

Verbal Identity

Brand Identity

Packaging

Web Design

Web Development

Content Production

Lifestyle photography for Kova blow dry car featuring the contemporary, sophisticated, youthful, feminine, and fashion-forward logo, designed by TRUFFL branding agency

The TRUFFL

In a space dominated by DryBar with a highly corporate brand identity, and countless local dry bars, Kova’s uniqueness rests in focusing on a specific and unserved customer. The Kova customer is trendy, sophisticated, stylish, and wellness-minded. She supports brands that fit her modern lifestyle and share her values.

Lifestyle photography for Kova blow dry, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency

Process

In addition to engaging in customer and client interviews, we researched countless dry bars and salons across California and top markets in the United States as well as numerous French fashion brands to develop a unique brand position and identity.

Location photography for Kova blow dry bar demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency

Brand Strategy

Developed by a team of Parisian fashion and beauty experts who saw a landscape of dry bars as overly generic and lacking in character, Kova’s brand strategy was based on blending the style and aesthetic of Parisian fashion with the lifestyle and casual cool of Los Angeles. Instead of positioning Kova as just another salon, we created a full aspirational lifestyle for a jetsetting, stylish, and glamorous where our target customer could feel like she belongs.

Layout design for Kova blow dry bar, featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Layout design for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Layout design for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency

Brand Identity

Kova’s brand identity blends a luxury feel of French fashion with a slight edge inspired by mid-century California. Contemporary, yet sophisticated materials are juxtaposed with a youthful and feminine color palette, typography, graphic elements, and fashion forward lifestyle imagery.

Logo design for Kova blow dry bar, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Logo design for Kova blow dry bar, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Paper bag mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Business card mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Magazine mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Packaging box mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Website and business card mockups for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Tote bag mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Hair spray mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Lifestyle photography for Kova blow dry bar, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency
Blow dryer mockup for Kova blow dry bar featuring contemporary, sophisticated, youthful, feminine, and fashion-forward branding elements, demonstrating a visual identity system that blends the luxury feel of French fashion with a slight edge inspired by mid-century California, designed by TRUFFL branding agency

Web Design & Development

Our custom website features delightful animation, an interactive menu, and prominent lifestyle imagery that presents Kova as an aspirational and glamorous lifestyle destination.

Website design mockup for Kova Blow Dry Bar featuring delightful animation, interactive menu, and prominent lifestyle imagery that presents Kova as an aspirational and glamorous lifestyle destination, designed by TRUFFL branding agency
Website design mockup for Kova Blow Dry Bar featuring delightful animation, interactive menu, and prominent lifestyle imagery that presents Kova as an aspirational and glamorous lifestyle destination, designed by TRUFFL branding agency
Website design mockup for Kova Blow Dry Bar featuring delightful animation, interactive menu, and prominent lifestyle imagery that presents Kova as an aspirational and glamorous lifestyle destination, designed by TRUFFL branding agency
Website design mockup for Kova Blow Dry Bar featuring delightful animation, interactive menu, and prominent lifestyle imagery that presents Kova as an aspirational and glamorous lifestyle destination, designed by TRUFFL branding agency
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In the meantime, follow us @TRUFFL and subscribe to our newsletter

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