Also known as being "in the zone," a flow state is a mental and emotional state of connection in which superfluous thoughts, feelings, and anxieties fall by the wayside making progress seem almost effortless.

We all have the capacity to find flow states every day. And being in a state of flow has the power to transform your work and your life. Why? Because while in the zone, you can get more done with less time and less energy. In fact, often, being in a flow state can generate energy while you work, instead of depleting it.

As the owner of TRUFFL branding agency, I’ve helped develop and over 100 brands and companies that have generated millions of dollars of funding and sales. 

And focusing on doing my work in a flow state has helped me regularly, in a matter of hours, accomplish higher quality work than what several years ago might have taken me months.

Now that we’ve talked about how powerful flow states can be, I want to walk through how to get into and utilize flow states.