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Raphael Farasat on Dieline Decoded

 


raphael farasat on dieline decoded

raphael farasat on dieline decoded

 

Raphael joined an episode of Dieline Decoded, a live case study series by Dieline, to decode the design process behind Last Crumb

 

With host, Andrew Gibbs, Raphael discussed how Truffl brought the Ferrari of Cookies to life from the brand name, brand strategy & voice & business model to the brand identity, merch photography, socials & website.

 

To watch the full episode, please find it here

 

 

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

 

About Last Crumb

Last Crumb is a luxury cookie company offering Michelin-star quality cookies, packaging as designer goods for individuals who never accept average with life or their cookies.  Last Crumb offers its signature $140 Cookie Collections, each featuring 12 inventively named cookies, like the “Better Than Sex” and “The Floor is Lava,” exclusively via drops on its website that invariably sell out in seconds. With hundreds of thousands of individuals on its waiting list and raving fans like Kim Kardashian, Last Crumb doesn’t just offer the best cookies in the world but also redefines the idea of what a cookie company and luxury brand can be.

 

About Dieline Decoded

Dieline is a bespoke creative platform that exists to serve the packaging community. Established in 2007 by Andrew Gibbs, Dieline has become the leading media brand for consumer packaging and consumer brands. Dieline Decoded is the Dieline's webinar series.

 

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