Last Crumb in World Brand Design Society

Truffl developed a holistic brand for Last Crumb, a new Luxury Cookie Company offering Michelin-star quality desserts handmade in Los Angeles, packaged as luxury fashion items and sold nationwide via limited-edition drops online.

Last Crumb’s brand stands for never accepting average in life. It is a delicious sugary challenge of sorts for folks to take life more seriously and themselves less so.

Last Crumb’s commitment to rebelliousness and quality is infused in each aspect of its brand from its name and messaging to its luxurious packaging and high fashion inspired studio photography.

The brand appeals to various consumers groups with unique desires, including luxury shoppers seeking high end status symbols, millennial scenesters desiring memorable social media share-worthy experiences, corporate gift-givers wanting an alternative to the typical wine and cheese baskets, and foodies who seek out the best in every bite.

For example, each cookie arrives in a partially see-through, matte finished air-tight bag featuring Last Crumb’s signature cookie names, like “50 Cent” for the Birthday Cake Cookie, as well as a unique serial number reflecting the cookie batch in which it was baked. On the reverse side of each bag, a full story and description is included for each cookie, along with a QR code with a link to join the brand’s mailing list for future drops.

Customers’ orders arrive in a shipper box featuring a collage of brand imagery, along with a rigid gift box featuring a custom insert positioning every cookie at 45 degrees for the perfect reveal moment.

Last Crumb Product Photography S'mores Cookie Smash

Last Crumb Product Photography Cookie in Milk Splash

Last Crumb Stationary Mockup Menu Design

Last Crumb Packaging Shipper Box

Last Crumb Packaging Cookie Bag 50 Cent

Last Crumb Packaging Product Box Open

Last Crumb Billboard Mockup