‘In line with this brand story, we developed the tagline, ‘Legendary Delivery’, which contains both a promise that the delivery will be legendary and a reminder of the brand’s history as LA’s first delivery grocery store. We engaged an artist, Grant Young, to develop a custom cartoon backdrop of the Hollywood Hills with Pink Dot as the focal point. We used this imagery across bags, a mural on the brand’s storefront, and other collateral.
We created additional collateral using the brand’s colors and imagery to create the most visually-stunning, Instagrammable Pink Dot experience possible.’