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Fat Miilk in the Dieline


Fat Miilk Vietnamese Coffee Packaging

Fat Miilk Vietnamese Coffee Packaging

 

Truffl Highlights Pure Authenticity With Fat Miilk’s Elegant Coffee Packaging

The Dieline showcased our packaging design and branding for Fat Miilk, diving deep into the bold brand strategy that informed this disruptive new take on Vietnamese Coffee. They focused heavily on the premium touchpoints and tactile experiences highlighted throughout the brand's primary and secondary packaging, including hidden messages, tear strips, embossing, and spot UV finishes.

 

"Unlike other coffee brands, Fat Miilk's narrative is not about the bean's origin or producers' struggles. Instead, it's a celebration of flavor and cultural heritage."

Dieline

coffeethatslaps

coffeethatslaps

"We focused on the inherent appeal of Vietnamese coffee, celebrated for its robust flavor, higher caffeine content, and energizing effect."

Raphael Farasat

Truffl Fat Miilk Vietnamese Coffee Packaging

Truffl Fat Miilk Vietnamese Coffee Packaging

"Truffl's packaging design elevates the brand's authentic nature, turning every element of the product's unboxing into a moment of cultural pride that celebrates heritage, resilience, and the fearlessness to be different."

Dieline

Fat Miilk Vietnamese Coffee Packaging

Fat Miilk Vietnamese Coffee Packaging

 

Read the full article here.

 

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

 

About Fat Miilk

Fat Miilk remixes Vietnamese Coffee with an attitude that drips with authenticity and charisma.

 

About Dieline

Dieline is a bespoke creative platform that exists to serve the packaging community. Established in 2007 by Andrew Gibbs, Dieline has become the leading media brand for consumer packaging and consumer brands.

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