Branding 101

Top Branding Books

and Blogs

January 13, 2021

By Raphael Farasat

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Truffl-Resources-branding-book

We’ve compiled the following resources for the creative or entrepreneur looking to gain a deeper understanding of how branding works or find inspiration for their projects.  I hope you enjoy them! 

Blogs

The following blogs are indispensable for us in finding inspiration for new projects.

 

Visual Journal (branding inspiration)

 

BP&O (opinion on branding and packaging)

 

It’s Nice That (visual inspiration)

 

The Dieline (opinion on packaging design)

 

Visuelle (branding inspiration)

 

Typewolf (what's trending in type)

"Inspiration exists, but it must find you working."

Pablo Picasso

Branding Books 

Branding in Five and a Half Steps by Michael Johnson

 

Logo Design Love by David Airey

 

The Artists Way by Julia Cameron

 

Logotype by Michael Evamy

 

The Designer’s Dictionary of Color by Sean Adams

 

Designing Brand Identity by Alina Wheeler

 

Identity Designed by David Airey

 

Archetypes in Branding by Joshua C. Chen and Margaret Hartwell

 

Don’t Call It That (Brand Naming) by Eli Altman 

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Branding Instagrams For Finding Inspiration

Let us know what you think about these suggestions by emailing us at hello@TRUFFL.com!  

 

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