Project Spotlight

American Horror Story

January 11, 2021

screen shot 2020 10 07 at 3 57 15 pm

screen shot 2020 10 07 at 3 57 15 pm

We conceptualized and produced an award-winning premiere experience for the Emmy-winning Show, American Horror Story. Winning The Hollywood Reporter’s prize as the year's best marketing campaign for any television show, we hosted 100 influencers and sweepstakes winners for the fan experience of a lifetime.

The event included a reception with whimsical, freak-show-inspired appetizers and cocktails, a dozen "freaks" attending as guests, and live music. Following the cocktail reception, guests enjoyed a screening of the season premiere in a custom-built theater and screening room. After the premiere, guests enjoyed an 8-course dinner inspired by themes of the show, courtesy of celebrity chef Wolfgang Puck. 50 dishes were served at once, creating a memorable fine dining experience.

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

We creative directed the dinner, helping develop dishes evocative of the season’s storyline and freak-show theme.  While dining, guests were entertained by freak-show performances from the critically-acclaimed Cirque Berzerk team, including custom-choreographed dances, fire-breathing, trapeze performances, sword swallowing, and more.

 

The event received not only various awards, but tens of millions of social media impressions, mentions in the press, and more.

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography

Truffl-American horror story-branding-photography
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