Truffl developed a holistic brand for Last Crumb, a new Luxury Cookie Company offering Michelin-star quality desserts handmade in Los Angeles, packaged as luxury fashion items and sold nationwide via limited-edition drops online.

Last Crumb’s brand stands for never accepting average in life. It is a delicious sugary challenge of sorts for folks to take life more seriously and themselves less so.

Last Crumb’s commitment to rebelliousness and quality is infused in each aspect of its brand from its name and messaging to its luxurious packaging and high fashion inspired studio photography.

The brand appeals to various consumers groups with unique desires, including luxury shoppers seeking high end status symbols, millennial scenesters desiring memorable social media share-worthy experiences, corporate gift-givers wanting an alternative to the typical wine and cheese baskets, and foodies who seek out the best in every bite.

Last Crumb’s e-commerce experience follows the model of coveted streetwear brands like Supreme by offering cookies in limited quantity “Cookie Drops.” A ticker counts down the remaining number of cookie boxes available until the drop inevitably sells out.

These aren’t your grandmother’s chocolate chip cookies. And neither is any aspect of its branding. Last Crumb Cookies can be purchased on LastCrumb.com.