“I personally place positive mantras on sticky notes around my desk and bathroom to spark positive reminders with this practice in mind. So we sought to incorporate this idea with a brand mantra card and set of stickers to incorporate mental health into their brand system with the same intentionality as we did within promoting the skincare benefits of their products.”

Once they established the concept of timed doses (i.e., daily, weekly, and monthly), TRUFFL saw an opportunity for packaging to encourage continued use, crucial to the efficacy of any wellness routine.

“With this system in mind, we knew that any supplement is only effective if consumers maintain the practice of consuming them regularly. So we brainstormed different ways to offer positive reinforcements for people to stick with their new skincare routine as part of an uplifting ritual that would become a natural habit,” Raphael said.