Ripi’s packaging is designed to stand out in the frozen aisle by balancing bold, eye-catching visuals and colors with premium cues that emphasize the brand’s key value proposition of its gourmet fillings.

The front of the package is instantly recognizable. Large, mouthwatering macro ravioli imagery includes rich, indulgent fillings as garnish to clearly showcase what’s inside each bite. A banner framing this key imagery features ruffled edges inspired by the hand-cut shapes of fresh ravioli dough, tying the visual identity back to preparation of the product.

Finally bold, oversized typography clearly highlights the star of the show—Ripi’s Michelin-quality stuffed pasta—with an emphasis on its chef-driven, indulgent fillings. The banner design wraps from the front to the back of packaging where it houses illustrated cooking instructions set above a beautifully styled plated dish.

The packaging concludes with a brand mission statement, introducing Ripi’s story and commitment to bringing restaurant-worthy pasta to the home kitchen.