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Raphael Farasat Speaks at First Round

Raphael Farasat speaks at First Round for Truffl

Raphael Farasat speaks at First Round for Truffl

 

 

At this year's First Round by Under Consideration, Raphael was invited to speak about one of our projects, and its brand identity evolution from first round to final round proposal.

 

Choosing Jean Dousset to present, a designer lab diamond and fine jewelry brand, Raphael walked through each step of the brand identity process, detailing Truffl's world-building through moodboards, the initial directions we presented, the feedback we received, how the concepts continually evolved and adapted, and finally, the approved brand identity.

Raphael Farasat speaks at First Round for Truffl

Raphael Farasat speaks at First Round for TrufflSofia Negron Photography
New York event photographer Sofia Negron First Round by Under Consideration Los Angeles Wilshire Ebell Theatre

Raphael Farasat speaks at First Round for Truffl

Raphael Farasat speaks at First Round for TrufflSofia Negron Photography
New York event photographer Sofia Negron First Round by Under Consideration Los Angeles Wilshire Ebell Theatre

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

 

About Jean Dousset

Founded by the great-great-grandson of Louis Cartier, Jean Dousset is the fine diamond jewelry designer that celebrates a legacy of unparalleled craftsmanship while forging a name that stands on its own.

 

About First Round

An event by Under Consideration, First Round is a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

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