At this year's First Round by Under Consideration, Raphael was invited to speak about one of our projects, and its brand identity evolution from first round to final round proposal.
Choosing Jean Dousset to present, a designer lab diamond and fine jewelry brand, Raphael walked through each step of the brand identity process, detailing Truffl's world-building through moodboards, the initial directions we presented, the feedback we received, how the concepts continually evolved and adapted, and finally, the approved brand identity.