World Brand Design Society showcased our work on Korean Bros, spotlighting how the brand translates the intensity of Korean cuisine into a striking, system-driven identity - balancing satire, bold expression, and disciplined execution across packaging and the broader brand world.

Please find the full article here.

Truffl is an award-winning creative agency and venture studio that creates and elevates uncommonly valuable brands. Specializing in branding, strategy, and business model development, the team helps companies grow by uncovering the deeper motivations of their founders and translating them into meaningful and disruptive brand experiences.

Korean Bros is a Korean American CPG food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.

The World Brand Design Society is a creative platform founded in 2008 as a non-profit by volunteers who continue to champion the design industry and education around the world.