The Dieline covered our work on Korean Bros, focusing on the brand’s high-energy, unapologetically playful identity that merges Korean street food with internet culture, brought to life through expressive typography, punchy color, and a system built to break category conventions.

Please find the full article here.

Truffl is an award-winning creative agency and venture studio that creates and elevates uncommonly valuable brands. Specializing in branding, strategy, and business model development, the team helps companies grow by uncovering the deeper motivations of their founders and translating them into meaningful and disruptive brand experiences.

Korean Bros is a Korean American CPG food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.

Dieline is a bespoke creative platform that exists to serve the packaging community. Established in 2007 by Andrew Gibbs, Dieline has become the leading media brand for consumer packaging and consumer brands.