The Brand Identity featured our work on Korean Bros, highlighting the brand’s bold, irreverent identity system that channels the energy of Korean cuisine through vibrant color, playful typography, and a satirical, culture-driven visual world designed to stand apart on shelf.

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Truffl is an award-winning creative agency and venture studio that creates and elevates uncommonly valuable brands. Specializing in branding, strategy, and business model development, the team helps companies grow by uncovering the deeper motivations of their founders and translating them into meaningful and disruptive brand experiences.

Korean Bros is a Korean American CPG food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.

The Brand Identity is a curated platform celebrating thoughtful and innovative branding work from around the world, highlighting projects that push creative boundaries and elevate brand experiences through strategic design.