Bounty Hunters covered our work on Korean Bros, exploring how the brand redefines Korean food branding through a high-contrast, culturally expressive identity system that blends humor, bold visuals, and unapologetic attitude to create standout impact across every touchpoint.

Please find the full article here.

Truffl is an award-winning creative agency and venture studio that creates and elevates uncommonly valuable brands. Specializing in branding, strategy, and business model development, the team helps companies grow by uncovering the deeper motivations of their founders and translating them into meaningful and disruptive brand experiences.

Korean Bros is a Korean American CPG food brand built on a simple, audacious premise: make Korean food branding as bold as the cuisine itself. The full brand identity, packaging system, and visual language create a satirical, comedy-driven universe that translates the energy of Korean flavor into every touchpoint, from shelf to social.

Bounty Hunters is an independent promoting and publishing venture, of graphic design work from designers and studios around the world with the aim of inspiring other designers, students and followers of visual culture.