"The firm brought in agency TRUFFL to build the brand from the ground floor. The challenge was to break away from the snobbier trappings from the world of wine and create a relatable brand that had more to do with the joy of discovery than swirling your glass just so."

“In Good Taste wanted to relaunch as a service that brought the wine tasting room experience to customers’ living rooms,” says Raphael Farasat, CEO & creative director at TRUFFL. “They sought a new company name and a new brand architecture that would allow them to launch a series of house brands. And they wanted to elevate their brand identity, messaging, and the meaning behind their company to match the top-notch wine on offer.”