GreenLight in The Dieline

Truffl-Designed GreenLight Adds Wellness To Hype Culture

The Dieline spotlighted our branding and packaging for Greenlight and our unique approach of making wellness into a status symbol with streetwear-inspired, premium packaging design.

GreenLight Lemonade Poster Mockups

TRUFFL

Poster mockups for GreenLight demonstrating the brand identity system that is modeled after an elevated streetwear brand with minimal compositions and layouts paired with disruptive mixed type, and a color story that blends sophisticated neutral colors with carefully selected accents for each flavor, designed by TRUFFL branding agency

Branding and packaging design come courtesy of studio Truffl, and it certainly reflects its streetwear influence through its color palette and contrasting fonts. Copy also has elements of streetwear culture, such as its slogan, “wellness is hype,” which Raphael Farast, CEO and creative director for Truffl, explains is part of Greenlight’s mission of shifting the conversation around wellness and positioning its products as aspirational symbols of hype culture.

GreenLight Lemonade Packaging Mockup Tubes

TRUFFL

Packaging mockup for GreenLight, featuring lemonade tubes, demonstrating the brand identity system that is modeled after an elevated streetwear brand with minimal compositions and layouts paired with disruptive mixed type, and a color story that blends sophisticated neutral colors with carefully selected accents for each flavor, designed by TRUFFL branding agency

GreenLight Lemonade Packaging Mockup Packets

TRUFFL

Packaging mockup for GreenLight, featuring lemonade packets, demonstrating the brand identity system that is modeled after an elevated streetwear brand with minimal compositions and layouts paired with disruptive mixed type, and a color story that blends sophisticated neutral colors with carefully selected accents for each flavor, designed by TRUFFL branding agency

Greenlight’s hype culture branding is a new, refreshing approach to wellness. It’s also great to see a health brand targeting consumers beyond the Erewhon and hot yoga crowd. Better still, Truffl’s streetwear-informed design is sophisticated and goes a long way toward Greenlight’s mission of making wellness aspirational and desirable.

GreenLight Lemonade Website Mockup

TRUFFL

Website mockup for GreenLight demonstrating the brand identity system that is modeled after an elevated streetwear brand with minimal compositions and layouts paired with disruptive mixed type, and a color story that blends sophisticated neutral colors with carefully selected accents for each flavor, designed by TRUFFL branding agency

Read the full article here.

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

About GreenLight

GreenLight is a wellness lifestyle brand making positive health practices accessible and dope, starting with a line of organic lemonade mixes.

About Dieline

Dieline is a bespoke creative platform that exists to serve the packaging community. Established in 2007 by Andrew Gibbs, Dieline has become the leading media brand for consumer packaging and consumer brands.

GreenLight Lemonade Packaging Photography Tubes Wide

GreenLight Lemonade Poster Mockups

GreenLight Lemonade Packaging Mockup Tubes

GreenLight Lemonade Packaging Mockup Packets

GreenLight Lemonade Website Mockup

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