Fat Miilk Wins Bronze at the Dieline Awards

Truffl Wins Bronze Medal at the Dieline Awards for Fat Miilk's Packaging Design

We are excited to share that Fat Miilk has been awarded the Bronze Medal for Best Startup Brand Packaging at the Dieline Awards.

Unlike other Vietnamese coffee brands focused on the education of robusta beans or the struggles of coffee producers, Fat Miilk takes a different path, celebrating the energetic kick, robust flavor, and cultural pride intrinsic to its products, and embodying the resilience and swagger of its immigrant roots.

Fat Miilk Packaging Photography Coffee Kit Box Open

TRUFFL

Packaging photography for Fat Miilk featuring open coffee kit box with coffee box, phin, and branded mug inside, highlighting the premium card stock, deep embossing of the brand's FM icon, and spot UV highlights, demonstrating a delicate balance of minimalism and intricate detail, designed by TRUFFL branding agency

Fat Miilk’s packaging is a delicate balance of minimalism and intricate detailing. The premium card stock, embellished with embossing and spot UV highlights, transforms each unboxing into an immersive and tactile experience. Each package, with its hidden messages and tear strips, tells a story of heritage, strength, and boldness. This design approach is not only visually captivating but also symbolically rich, embodying the brand’s bold, unapologetic, and authentic identity.

Fat Miilk Packaging Photography Coffee Box Concrete

TRUFFL

Packaging photography for Fat Miilk featuring coffee box on concrete box, highlighting the premium card stock, deep embossing of the brand's FM icon, and spot UV highlights, demonstrating a delicate balance of minimalism and intricate detail, designed by TRUFFL branding agency

Fat Miilk Packaging Photography Phin Box Stack

TRUFFL

Packaging photography for Fat Miilk featuring phin and phin boxes, highlighting the premium card stock, deep embossing of the brand's FM icon, and spot UV highlights, demonstrating a delicate balance of minimalism and intricate detail, designed by TRUFFL branding agency

Fat Miilk Packaging Photography Phin Drip Red Background

TRUFFL

Packaging photography for Fat Miilk featuring a phin dripping coffee in front of branded red background, demonstrating the brand identity built around the concept of rebellious sophistication, designed by TRUFFL branding agency

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

About Fat Miilk

Fat Miilk remixes Vietnamese Coffee with an attitude that drips with authenticity and charisma.

About the Dieline Awards

For the past 15 years, the Dieline Awards have formally recognized the absolute best in packaging design worldwide, bringing awareness to the immense value of well-designed brand packaging. Brand owners, consumers, marketers, agencies, designers, in-house creatives, students, and enthusiasts around the world turn to DIELINE Awards as the industry-wide benchmark of impeccably-designed packaging for consumer products.

Fat Miilk Packaging Photography Hero Coffee Pour

Fat Miilk Packaging Photography Coffee Kit Box Open

Fat Miilk Packaging Photography Coffee Box Concrete

Fat Miilk Packaging Photography Phin Box Stack

Fat Miilk Packaging Photography Phin Drip Red Background

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