Fat Miilk in Creative Boom

Truffl's branding for coffee brand is packed with swagger and cultural pride.

We were honored to have our work for Fat Miilk profiled in one of our favorite publications, Creative Boom. The outlet spotlighted our unique approach focused on uncovering the hidden motivations of the founders we work with to create authentic, bold, and inspiring brands.

Fat Miilk Vietnamese Coffee Packaging Creative Boom

"If there was ever a crowded marketplace, it's coffee. Even having a point of difference like your national origins isn't always enough to be distinctive...That was certainly the case for Fat Miilk. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. So, it needed to take an original route to promotion compared with its rivals.To do so, they turned to award-winning LA branding agency Truffl."

Creative Boom

Fat Miilk Packaging Photography Coffee Box Concrete

TRUFFL

Packaging photography for Fat Miilk featuring coffee box on concrete box, highlighting the premium card stock, deep embossing of the brand's FM icon, and spot UV highlights, demonstrating a delicate balance of minimalism and intricate detail, designed by TRUFFL branding agency

Fat Miilk Open Magazine Mockup Icon

TRUFFL

Magazine mockup for Fat Miilk featuring bold logotype and fluid icon, symbolizing milk swirling into coffee, designed by TRUFFL branding agency

It's all great work and testimony to the studio's approach of working with passion. "As a firm, we are most inspired by the founders and teams that hire us," enthuses Raphael.

Creative Boom

Fat Miilk Packaging Photography Phin Drip Red Background

TRUFFL

Packaging photography for Fat Miilk featuring a phin dripping coffee in front of branded red background, demonstrating the brand identity built around the concept of rebellious sophistication, designed by TRUFFL branding agency

Fat Miilk Packaging Photography Coffee Beans Falling Hero

TRUFFL

Packaging photography for Fat Miilk featuring a packaging box with coffee beans falling, highlighting the premium card stock, deep embossing of the brand's FM icon, and spot UV highlights, demonstrating a delicate balance of minimalism and intricate detail, designed by TRUFFL branding agency

"These shots are unafraid to get messy, perfectly mirroring the brand's audacious spirit."

Raphael Farasat

Fat Miilk Packaging Photography Phin Stack

TRUFFL

Packaging photography for Fat Miilk featuring a stack of phins with bold logotype displayed, demonstrating the brand identity built around the concept of rebellious sophistication, designed by TRUFFL branding agency

"Rather than coming in with an agenda, our purpose is to uncover the purpose of our clients and make sure this shines through in every design and every detail. We spend months on every project to listen, learn, and guide with the hopes of delivering a project that is an expression of the people behind the brand."

Raphael Farasat

Please find the full article here.

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

About Fat Miilk

Fat Miilk remixes Vietnamese Coffee with an attitude that drips with authenticity and charisma.

About Creative Boom

Creative Boom is one of the UK's leading magazines dedicated to the creative industry. Founded in 2009, Creative Boom delivers news, inspiration, insight and advice to seven million creative professionals every year.

Fat Miilk Product Photography Coffee Milk Pour Logotype

Fat Miilk Vietnamese Coffee Packaging Creative Boom

Fat Miilk Packaging Photography Coffee Box Concrete

Fat Miilk Open Magazine Mockup Icon

Fat Miilk Packaging Photography Phin Drip Red Background

Fat Miilk Packaging Photography Coffee Beans Falling Hero

Fat Miilk Packaging Photography Phin Stack

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