Cheese Me, a burgeoning female-owned business, faced a challenge: how to scale the personalized charm of made-to-order charcuterie boards without losing their essence. While enjoying a fair amount of charcuterie board tastings we determined the answer lay in innovative packaging that preserved the brand's commitment to quality while increasing convenience, enjoyment, and fun.

Cheese Me's identity is designed to be as appetizing as its offerings. The logo—a stylized wordmark accompanied by a whimsical dripping cheese icon in the brand’s signature octagonal shape—exudes playfulness and accessibility. The brand's color palette, a vibrant set of reds and yellows, is as bold and inviting as the flavors it encapsulates. Typography is carefully chosen to balance charm with readability, ensuring that each box is not just a container but a part of the experience. Illustrations, custom shapes, and layouts interplay to guide users through the Cheese Me journey, one delightful bite at a time.

Packaging stands at the forefront of the brand's innovation. Each box is fully plastic-free and made using food-safe cardboard stock. The packaging has been custom-engineered into a signature octagonal shape that quickly becomes as recognizable as the brand’s graphic language.

Cheese Me’s photography includes sculptural “Perfect Bite” photography with inventive recreations of each perfect bite with a focus on indulgence. The brand’s lifestyle photography builds off of themes of play and community with the inclusion of game boards, the stacking of boxes, and the inclusion of scenes of delicious bites and paired beverages.