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Cheese Me in Mindsparkle Mag

Cheese Me Product Photography Charcuterie Sculpture Yellow

Cheese Me Product Photography Charcuterie Sculpture YellowTRUFFL
Product photography for Cheese Me featuring a charcuterie sculpture, demonstrating the "Perfect Bite” with inventive recreations of each signature menu item, art direction by TRUFFL branding agency

Cheese Me

Mindsparkle Magazine profiled our work on Cheese Me's branding, packaging & web design focusing in on the brand's transformational approach to this ready-to-eat food experience. 

 

"Cheese Me’s brand identity is as appetizing as its cheeses. The logo stylized wordmark accompanied by a whimsical dripping cheese icon in the brands signature octagonal shapeexudes playfulness and accessibility. The brand’s color palette, a vibrant set of reds and yellows, is as bold and inviting as the flavors it encapsulates. Typography is carefully chosen to balance charm with readability, ensuring that each box is not just a container but a part of the experience. Illustrations, custom shapes, and layouts interplay to guide users through the Cheese Me journey, one delightful bite at a time."

 

Cheese Me Lifestyle Photography Charcuterie Box All Sizes Stack Open

Cheese Me Lifestyle Photography Charcuterie Box All Sizes Stack OpenTRUFFL
Lifestyle photography for Cheese Me featuring charcuterie packaging, building off of themes of play and community with the inclusion of game boards, the stacking of boxes, and the inclusion of scenes of delicious bites and paired beverages, art direction by TRUFFL branding agency

Cheese Me’s brand is a testament to creativity and innovation. Truffl transformed not only the identity of the company, but also its business through a holistic approach executed at the highest level.

Mindsparkle Magazine

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20240201 cheeseme audreyma 0236 edit
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cheese me packaging in the dieline by truffl 2
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cm billboard mockup maison s collection 05 1

Please find the full article here.

About Truffl

Truffl is an award-winning Creative Agency & Venture Studio based in Los Angeles. Specializing in branding, strategy, and packaging, Truffl helps clients transform their brands from ordinary to extraordinary, grow their businesses, and bring their visions to life. The agency looks for that extra special something in each client by digging deep to uncover the motivations of company founders in order to create authentic brands that break conventions.

About Cheese Me

Cheese Me puts the 'cute' in charcuterie boards with perfectly packaged kits that make creating cheese-worthy moments effortless.

About Mindsparkle Mag

A premium design blog, Mindsparkle Mag serves as a platform for like-minded people sharing the same values and beliefs since its launch in 2011. Mindsparkle Mag promotes the most beautiful and inspiring projects in the fields of Design, Web Design and Video, covering the best of graphic design, branding, photography, art, interior, product design and architecture.

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