Branding & Brand Strategy
Catering to an elite audience of creatives and entrepreneurs, we developed a full brand identity that would encourage a community to connect and engage with our platform.
The name TRUFFL was inspired by our members and our events. People with good taste enjoy truffles, and like the club's exclusive events, truffles are a luxury found underground. The name paints the club as something that only an in-the-know audience would understand and connect with.
Branding components connected to a theme of “Modern Luxury” and “Good Taste,” as did a color palette inspired by delicacies likes truffles and gold.
Collateral incorporated custom stamps to provide members with unique, premium printed items that felt personal.
A collection of fonts was selected for usage across print collateral, a digital magazine, website, and app.
The resulting identity attracted a high-tier audience of creative professionals, influencers, and tastemakers.