Branding, Typography, and Web Design
TRUFFL developed a full brand identity for The Landing @ Eagle Rock, a creative office, and mixed-use development.
We selected the name "The Landing" as a play on the Eagle Rock neighborhood’s name, allowing us to position the space as a home for nearby creative professionals.
We gave The Landing a new identity through iconography, such as an emblem illustrating an eagle on a metaphorical rock.
We selected typography and colors with an uplifting yet premium look that feels at once approachable and tastefully minimalistic, perfect for attracting an elite audience of creative professionals.