Branding, Creative Direction, and Graphic Design
Seeing a gap in the market for recovery concepts, TRUFFL developed The Bend, from its naming, collateral design, menu creation, partnerships, fundraising, and more.
Existing offerings in the space such as massages, yoga, and physical therapy were too inconvenient, pricey or required a doctor's prescription. Furthermore, our favorite method of recovery was assisted stretching following personal trainers. As a result, we developed a concept in which guests could book assisted stretch sessions for 10 minutes up to an hour.
Stretches could be selected based on a curated collection of treatments, ranging from post-workout to anxiety relief. After their treatments, guests could select add-ons such as aromatherapy, massage, and trigger-point therapy.
TRUFFL created a full identity and space design for The Bend and raised money to develop a first location, which would serve as a model for future expansion.