As part of our incubation of the Legendary Delivery Service, TRUFFL developed a holistic social media strategy to extend Pink Dot's lifestyle brand.
The social media account presents original photography set against flat pastel backgrounds, creating a vibrant feed of exciting product and lifestyle imagery.
TRUFFL shoots and curates original images, then graphic designs branded components, such as logos and Pink Dot products and apparel.
We developed a signature hashtag, #LegendaryDelivery, to carry the brand promise.
Finally, we creative directed an Instagram mural at the store's West Hollywood location, naming the destination #ThePinkDotWall.
Our social media efforts have yielded a significant increase in overall followers and engagement, leading to more website sales and visits, as well as helping to secure lucrative brand sponsorships and partnerships.