Branding, Brand Strategy
TRUFFL developed a full brand redesign, messaging strategy, brand architecture, and collateral design for Meslee Insurance.
Family-owned for decades, Meslee sought a fresh brand identity that would help it continue to appeal to an increasingly upscale clientele of hotels, restaurants and entertainment companies.
TRUFFL consolidated the previously separate four firms into a single brand name, "Meslee,” with additional logos for individual divisions, serving niche audiences like jewelry owners.
TRUFFL developed a new emblem, logo typeface, font family, and color palette selection, along with printed collateral, such as folders, brochures and business cards.
Furthermore, we developed a tagline that encapsulates the firm's mission of high-end service and expertise: "Meslee: More Than Insurance."