Décor de Paris
Branding and Typography
Décor de Paris, an upscale textile and trim company based in Los Angeles, sought an updated brand identity that offered a more modern, clean design that would attract a new generation of hotel buyers and homeowners without compromising their traditional clientelle. Their secondary goal was to create a versatile identity that could be applied across large scale sigange down to hang tags and smaller branded collateral.
TRUFFL developed a new logo and emblem, color palette selection, font family selection, and printed collateral items for in store and tradeshows.