Branding and Typography
Real Estate and Technology
Formerly Avenue Labs, Cross Street is a startup real estate app that provides productivity solutions to real estate brokers.
The firm sought a new name that would express their mission of connecting real estate brokers. We selected Cross Street, a popular term that connotes a meeting point, along with the tagline, “Cross Street, where brokers meet."
The logo is inspired by a drawing of two crossing high streets, updated with a gradient to give the logo a feeling of movement and modernity.
We developed an app button for the Apple and Google app stores along with icons for social media and cover pages.
TRUFFL also developed a collateral package for print, including business cards and a letterhead.