Clark Street Lenders
Branding and Typography
Clark Street is an upstart real estate lending company that offers fast, streamlined debt financing to real estate investors.
The company founders sought a business name and identity that felt established and stable in order to attract investment from large, conservative, institutional investors. At the same time, they wanted a modern, elegant identity that would demonstrate to their customers -- real estate developers and brokers -- that their solution was easier, more seamless, and thoughtful than alternative options.
The resulting identity included a custom logotype with hand-drawn lettering, along with font family selection and color palette selection.