Branding, Web Design, and Web Development
Kitchen & Appliances
TRUFFL fully redesigned the branding and website for Bay Cities Kitchens & Appliances, a family-owned retailer in Southern California.
After five decades, Bay Cities sought a brand refresh that would make them attractive to a new generation of homeowners, upscale designers, and architects.
TRUFFL built onto their existing iconography of a boat and updated the logo with custom line drawings, a new color palette selection and updated fonts.
Bay Cities sought a streamlined web experience that would present their high-end brands in the best light, as well as serve as a portfolio showcasing their history, past work and curated selection of brands.